The latest news and trends in fashion's digital and social media explosion

Weekly NVE (CHINA): Lane Crawford launches another all Asian fall campaign, Social media revives brands in China, The country’s new luxury e-commerce model

Lane Crawford’s Fall 2012 Campaign Features Chinese Models In Futuristic Style (Forbes) “As a follow-up to its successful spring 2012 campaigns featuring a group of all-Asian models, the luxury retail giant Lane Crawford has enlisted a trio of Chinese model’s to front their fall/winter 2012 campaigns…It’s difficult not to draw assumptions on why Lane Crawford chose to feature only Asian models for the second time. I like to think that, more than a fashion statement, this is Lane Crawford’s way of reassessing the standards of beauty and style in Asia where Western features such as whiter skin, upturned noses and double eyelids are still very much desired. That to be Chinese or Asian is to be beautiful.”

China’s Luxury E-Commerce Market Heads In A New Direction (Jing Daily) “Disenchanted with the inherent challenges of China’s luxury e-commerce market, many e-tailers are seeking solutions to combat low profit margins and ways to take advantage of still-high demand for luxury goods among China’s middle class.”

Social Media Explosion Gives Brands A Second Chance In China (Jing Daily) “For brands that prematurely jumped into an underdeveloped China market, worked with the wrong local partners, or simply botched their initial forays into the country, the explosion in home-grown Chinese social media is offering a new lease on life for those brave (or well-capitalized) enough to try again. Unlike the digital landscape of five years ago, which at the time was led mostly by BBS and blogging platforms, the rise of a new ecosystem of social media platforms like like Sina Weibo, Youku and Jiepang has boosted the ease and dropped the cost with which brands can reach China’s emerging young consumer.

Paul Smith upbeat about China return (FT) “Sir Paul Smith, the UK fashion designer, is optimistic about his brand’s return to China, despite fears that the Chinese market for luxury goods is cooling.”

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